where demand is inelastic (say, for necessities) a vendor has greater
leeway to pass on a price rise
where demand is elastic (say, for luxury discretionary items, and
anything that consumers can easily do without) it is necessarily more
difficult for a vendor to pass on price increases.
You see this almost daily in companies reporting "margin pressures" on
current earnings.
Well, most of us see this; it's being hidden from Mark apparently.
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